What Is TikTok Marketing?

TikTok Marketing is a combination of marketing techniques to promote products that take place on Tik Tok. The goal of marketing on TikTok is nothing more than introducing as many users on TikTok as you can to your product and brand.

Although sometimes you see that many people have invested in marketing on TikTok, if you look at your competitors, maybe these competitors have not learned and exploited customers on the platform. this platform. And this is also your chance to get started with complete marketing strategies that dominate the customer market on TikTok.

 Overview Of Tik Tok

Before starting to dig deeper into TikTok Marketing, let's also go through the overview information about this application platform first.

First, TikTok is a short video-sharing social networking application platform. Just like Instagram, Facebook and Youtube, TikTok also finds its strength in short videos up to 60 seconds long (now you can upload videos up to 5 minutes long on Tik Tok). Along with that, the user is free to edit videos, add effects, insert music. . . comfortable.

As of mid-May 2020, TikTok reached the milestone of more than 1 billion installs, becoming the application with the highest downloads in the world.

The principle of operation of TikTok is relatively simple, users only need to create and upload short videos to this platform. When uploading videos to TikTok, users are also supported with a background music store, along with an impressive store of effects to make the user's video much more impressive than the original.

In terms of demographics, you also need to determine that more than 65% of TikTok users are under the age of 30. At the same time, it is very concentrated in the age group of 13-24. At the same time, the percentage of female users is also higher than that of male users. . At that time, if you run a product group for young people, maybe women, it will be very suitable to invest in marketing on Tik Tok.

Pros & Cons of TikTok Marketing

Pros

●     This is a new application, highly innovative, and attracts a large number of users.

●     A collection of short viral videos with high virality.

●     The target group of users is clearly shown so that businesses and stores can easily target the target audience.

●     TikTok is extremely entertaining, sometimes even bringing a lot of laughter.

●     TikTok is the ideal place for people to express their true selves.

 Cons

●     TikTok is limited to use on the mobile app platform only.

●     If you want to market on TikTok effectively, you need to consistently create engaging video content. This means that the pressure on the content creation team is extremely high

●     TikTok often gets involved in scandals about infringing video content, and issues related to children.

●     TikTok is often not suitable for adults, in the eyes of many people TikTok is sometimes a useless application. Therefore, the TikTok user file is mainly focused on young people.

 Is marketing on Tik Tok effective?

As we can see, TikTok is a relatively new social networking platform, so it is not easy to judge with certainty the future of TikTok.

But if we stand at present, and look at the potential of TikTok through the growing signs that we have, it can be confirmed that investing in TikTok marketing is completely feasible.

And especially if your business or store wants to target:

●     The target audience belongs to the young generation.

●     Your business loves creativity, challenges, and innovation.

 As for the issue of which industry is suitable for effective marketing on TikTok, it is not only popular products with low prices that are suitable for TikTok. But the fact shows that even big brands like Dior, Michael Kors, and Adidas have also been successful in marketing TikTok.

And as a result, the brand awareness of these brands also increased dramatically. The number of orders, sales, and revenue are also increasing proportionally. At that time, customers may not buy directly through TikTok, but from TikTok, customers will know and contact to buy whenever they have a need.

• Bottom line: TikTok Marketing is a marketing channel that is worth investing in at the moment. If you determine that the customer base on TikTok is suitable for the product group you are selling, then you can immediately start implementing marketing strategies.

4 ways to do effective marketing on Tik Tok

Build your TikTok channel

Just like Youtube, or Instagram, you can completely take the initiative in building your brand channel on TikTok. By creating a TikTok channel, getting started on creating videos, and posting them here. If you choose this way, then you need to determine that you will have to participate in a video content war on TikTok. At that time, whoever's video content is more viral, that person will win.

This is a TikTok marketing plan that doesn't cost much, but in return, you will need to spend a lot of time, effort, brainpower, and budget to create videos. If the video on your TikTok channel is creative and breakthrough in content, it will create a good viral effect and develop a strong brand on TikTok. And conversely, brands are not easily developed on TikTok.

Some experiences for building a Tik Tok channel

Most of us will have a hard time building a Tik Tok channel in the early stages. Cause because:

• Don't understand the algorithm or user behavior on Tiktok
• Content creation skills are not attractive enough
• Not equipped with enough knowledge and skills to build an effective Tik Tok channel
• Not enough perseverance to create a tipping point, a moment of growth

Here are 4 steps to building a million-view Tik Tok channel:

  Step 1: In the first stage we need to familiarize ourselves with the platform, become an active user, and surf TikTok 2-3h/day to OBSERVE & FIND OTHER HOW TO DO (the fastest way to learn is to IMAGE PEOPLE) SUCCESSFUL)

 Step 2: Determine the style, theme & file the user is aiming for. Make a preliminary plan to execute the content creation

 Step 3: Prepare skills and equipment to start creating content (prioritize doing simple & familiar content first, fighting and becoming more professional over time)

 Step 4: Upload video, measure & optimize over time (surely at this step it's not easy to get immediate results. If fail, analyze why & don't give up, persevere to continue to complete the process. good)

 Experience creating personal profiles on the Tiktok channel:

●     Naming: choose a name suitable for the channel (prioritize the channel on personal brand, with personalization elements, such as Huy Quan Hoa, Lam ATP, ...)

●     Tiktok ID: choose an ID that is easy to remember & brand. Eg: Laman. ATP

●     Avatar, banner: clear, professional image, clearly identifiable (can insert profile picture taken from Facebook, this way helps attract more followers on Facebook from Tiktok to convert)

●     Biography: title calls to follow “follow to help the channel reach 10,000 soon, thanks!”

●     Insert website link: website or another social media link (restrict sales/business information at the early stage)

●     Category: choose channel content topic (important & prioritize it)

●     Insert link: with Youtube, Instagram, Facebook, ... (enter email information)

●     Account management settings: upgrade your creator account type or business account, instead of defaulting to a personal account

●     Privacy settings: allow people to send you direct messages (avoid missing messages)

Optimizing other factors

●     Have a specific concept, and homogenize content to avoid changing too many different forms & themes

●     Professional thumbnail editing (select beautiful images, insert text & sync thumbnails for good recognition)

●     Target a specific user file, create appropriate content serving those file users

●     Post content at peak hours (from 6-8 am, 12-1 pm, 7-9 pm). And especially on Saturdays and Sundays, the number of users using Tiktok is much higher (estimated x2 times compared to weekdays).

●     Create something new, and different, and have your style.

●     Focus on making the BEST CONTENT in the FIRST 3-5 SECONDS, don't let users skim your video

●     Optimize DESCRIPTION, insert the right HASHTAG (3-5 hashtags with the right content)

●     Create 1-2 distinct hashtags to identify your brand. For example: #tranthinhlam #atpholdings

●     Pay attention to the music inserted into the content (find the trending music at the moment)

●     Prioritize short videos from 15-45 seconds at first, and limit videos longer than 1 minute (with this type of long content on Tiktok, if it is not attractive enough, it is difficult to get a good view)

●     Stable posting frequency (1 video per day, or 1 video every 3 days), limit #spam by posting 10-20 videos per day, also don't "abandon" the channel for too long without uploading content

 Mistakes to avoid

●     Focusing on quality instead of quantity, one well-invested video and millions of views is still better than hundreds of videos without enough quality.

●     Do not #Reup content from another channel that has been posted on Tiktok (even if you separate the logo, now Tiktok's AI still recognizes the re-uploaded video & interacts)

●     Posting selling content or calling for navigation to another channel on Tiktok, posting content that violates Tiktok's policies (usually will be reached or blocked)

●     Sexy & erotic videos, topless content. Currently, Tiktok will automatically recognize this type of content & very little trending

●     The account's reach was squeezed because of some content violation (maybe because it's been too long to post, or the content is constantly changing topics, the content is gradually poor quality, spam content, ...). Find a way to restore it by building CUSTOMIZE again like the first time.

●     NOTE: New channels usually will not distribute good content, your channel should join Tiktok for 1-2 months, interact & use a lot on Tiktok with the behavior of normal use such as: watching content, dropping hearts, commenting, uploading the first few contents, etc. (I call this the process of "build trust" with nick).

●     After the process of editing nick information, changing the name, ID, subject, deleting old content, ... (usually because we buy a nick to rebuild, it will often be squeezed reach later & it is very difficult to develop further. )

●     Bad & repetitive content, no improvement (80-90% will have this problem)

To simplify the production of Marketing videos on Tik Tok, we introduce to you the contentogre.com tool - A tool to help create mass videos that are being preferred by many marketers around the world. ContentOgre's video production capabilities are comparable to a 20-person office. This tool produces hundreds of videos with vibrant background music and attractive accompanying text. Not only creating videos for Tik Tok, but ContentOgre can also serve 4 other major platforms such as Facebook, Youtube, Pinterest, and Instagram.

 Use influencers

Influencers are famous users, they own Tik Tok accounts with millions of followers. If you determine that your potential customers are following these Influencers, you can completely contact the Influencers to ask them to PR for your products and services.

Influencers' marketing strategy has been used quite commonly on other platforms such as Facebook, Instagram, and Youtube. And on TikTok, this is also an extremely effective marketing plan. Because young fans love to use products and services that the people they care about and follow are introducing.

 With the Influencer's marketing strategy on TikTok, you will have a choice. Consists of:

• You will pay Influencers for PR products and services according to the content they offer.
• You will pay but only state ideas, the task of Influencers is to create video content yourself to PR your products and services.

When choosing an Influencer, what criteria should the brand be based on?

• Several Followers - The number of channel followers is the top criterion that many brands are most often interested in when choosing Influencers. This number shows how popular the Influencer is with the public and ensures the brand can reach a larger number of potential customers.  There are many virtual Influencers in the market today. Some real Influencers are also not afraid to spend money to buy followers to upgrade their channels. So, if you only rely on this number to evaluate Influencers, it will not be accurate.  Instead, we should apply some more important criteria below to have the most objective assessment. 
• Brand Relevance - The most important criterion is still brand relevance. This depends on many factors such as personality, build image, the lifestyle of the Influencer; Influencer's follower file, popularity, social media engagement; Influencer's prestige in the eyes of users… especially the marketing budget.   Depending on the purpose of the campaign, you can consider choosing the number of Influencers in groups. The campaign does not have to have A-list stars to be successful. Instead, the group of Micro-Influencers with good review ability and cheap booking costs is the trend of choice of many brands today.  The participation of quality influencers determines the success of the campaign. Therefore, this is an essential step, requiring you to have real combat experience and a wide connection with Influencers in the market.
• Content creation ability - Users are now too tired of Influencers posting "sample text" from brands. Therefore, creativity is the top criterion that brands should pay attention to choose the right Influencer.  Thanks to creativity and good expertise, Influencers can easily convey brand messages in the most natural, honest, and easiest way without being stuck with advertising. The process of working with Influencers will also be easier.  When the shared content is interesting and in-depth, Influencers also easily win hearts and create a certain influence for themselves in the eyes of followers.

Using Tik Tok Ads

In addition to the above plan, if you want to introduce products to customers as quickly and accurately as possible, the option of running ads on TikTok will be the most suitable choice for you.

For TikTok ads, you also need to create an ad account. Then deposit money into this ad account and start the campaign.

When running TikTok ads, you need to create a short video. This video will display to the target customer file you choose. When you click on the ad, you will be charged for TikTok. At the same time, the user side will be redirected to the specific landing page that you install.

TikTok currently offers a few different forms of advertising, you can refer to and choose the appropriate form of advertising. With the TikTok advertising experience, you can sell directly on TikTok, or you can also sell indirectly through increasing brand awareness and selling on other channels.

Secrets Of Efficiently Run Advertising On Tiktok

Knowing how to run ads (delivered ads) and effective Tik Tok ads (with lots of interaction) are completely different.  Here are some tips to help you improve the effectiveness of TikTok ads.

●     Enable Automated Creative on Tik Tok Ads

Above, I asked you to enable Automated Creative when setting up your ads.  As a result, you can upload up to 10 promotional videos and add 5 ad descriptions.  TikTok's algorithm will automatically combine random videos and add descriptions to determine which is the most effective ad combination.

●     Make sure the promotional video is high resolution

●     If the advertising video quality is too low, Tik Tok may even refuse to upload, or only display on other platforms except for Tik Tok, to ensure user experience.  So video quality should be a top priority.  For example, as shown in the image below, low-resolution Tik Tok promotional videos will not be distributed on the Tik Tok platform, only accepted for distribution on Vigo, Helo, and Buzz Video (The website system associated with Tik Tok).

●     For Tik Tok ad description

Please note that Tik Tok offers very little space to express in words, keep the description as brief as possible.  If you need a detailed explanation of your product/service, insert text directly into the promotional video content.

●     Create multiple ad groups and ads

At the professional level, a Tik Tok Ads campaign will be implemented according to the A/B testing formula. Mean:

●     Create multiple ad groups (Ad Groups) to determine which is the most effective.

You can create an ad group targeting an audience in Ho Chi Minh City, and a group in Hanoi for interaction testing, or one group target travel interests, and the other group target food preferences.

●     Create many ads where content is suitable for target customers.

With the same ad group, prepare at least 2 promotional videos to test which video attracts better engagement.ContentOgre will help you a lot in creating a series of videos for Tik Tok Ads. This tool reduces the cost and time of video production by hundreds of times. Instead of spending weeks producing videos, it only takes minutes to produce hundreds of videos with ContentOgre. Learn more at https://contentogre.com/.

 TikTok Livestream - a new horizon

TikTok Live Stream is a form of marketing that can be integrated into the previous 3 forms of marketing. The Livestream feature on TikTok does not apply immediately to newly created accounts. According to the terms of use of the owner of Tik Tok. OnlyTik Tok account holders who are 16 years or older. Have normal civil act capacity. At the same time, a Tik Tok account needs to reach at least 1000 followers. At that time, the new Tik Tok live stream feature will be activated on the user's account.

Today, Tik Tok Live Stream is one of the effective ways for companies to sell or interact with fans. According to statistics, the Livestream industry has increased by 115% from 2020 to now. On average, every day, Tik Tok users spend at least 27 minutes watching live streams.

 Great idea for your TikTok live

You have a lot of content and areas to be creative on TikTok Live because there is no limit to the duration of the live stream. Here are some ideas you can explore during your live broadcasts:

●     Introduce your brand/product/industry

●     Talk about current highlights

●     Instructions for using your products or services

●     Ask-me-anything (AMA) sessions with followers

●     Interview industry experts thought leaders or influencers during each live session.

●     Play interactive games with your followers. You can exchange gifts with participants to encourage them to join the fun and follow your account.