Don't measure results
It's quite a feat to create an article with profound content, a meaningful image, or a touching video, then post it... let it go. This act of bringing your children to the market, living or dying, not only shows your irresponsibility but also shows that you do not fully understand Content Marketing. Since you think that you are just a content creator, you do not need to care about the results, there is an SEO-er that takes care of this problem already.
Let's put the matter back a bit, what do you think Content Marketing is actually? Create content for marketing or create content for marketing? If you think of the first answer, then you are just a content creator, and the second is a genuine marketer. What marketers are most interested in is the results of the campaign, not only to evaluate the level of success but also to rely on it to learn from experience and map out a new strategy for the next time.
To evaluate Content Marketing KPIs, you need to focus on factors, such as revenue, customer retention, brand recognition, interaction, leads, etc.
The basic marketing performance metrics are:
- Pageviews: the number of page views.
- New user: new user.
- Sessions: hits.
- Average time on page: average website access time.
- New & Returning users: new users and returning old users.
- Traffic Sources: traffic sources.
- Social shares: the number of times your post was shared.
You need to know how many views of this content you have, how many shares, how much interaction, how total traffic, etc,.. to measure the results of your Content Marketing campaign. If these metrics are too low or out of proportion (like a lot of views but very little interaction) then you need to reevaluate your approach, find the cause, and then think of a remedy. Currently, there are many online tools to help you measure the above metrics, most notably Google Analytics, which not only gives an overview result but also displays it in real-time for you to track more easily.
Not only one person who thought that good content will naturally have many people read it, so there is no need to influence or use any supporting methods at all. This will be true if your brand is already famous, or has a certain number of followers, but for small brands, never dream like that in this information explosion age. There are billions of Internet users, and every second hundreds of millions of content articles are posted and shared, can you be sure your content is not drowned by that powerful wave?
That's why SEO - search engine optimization - was born, thanks to SEO, your content can more easily reach the right audience. SEO is taking advantage of different methods to put keywords related to your product, business, and business to increase rankings on search engines. Imagine simply this, when you type a certain phrase on Google, a list of results will appear, the sort order is partly natural and most of it has been affected by SEO. Users tend to click on the first results rather than the low-ranking results.
Therefore, "SEO-standard" articles are often appreciated, because it takes advantage of the keywords that have been ranked "top", increasing the ability to reach users, from which the marketing effectiveness also improves markedly. SEO and Content are a couple, two things that support each other, so don't forget any factors if you want your campaign to be successful quickly.
What is SEO Content?
It will include the following 2 elements: "SEO" - your content is optimized and responsive to search engines or the process of optimizing a website so that people can easily find it through search engines like Google.
"Content" is information and experiences directed to users or readers presented through some medium such as word of mouth, text, video, or any other way displayed on the web.
An SEO standard content article is a type of article that is optimized for content, satisfies the search needs of users, and is implemented with SEO techniques to promote article rankings on the search results page. At the same time, standard SEO articles can pull a large amount of traffic from search engines.
Standard SEO articles are focused on optimizing content and satisfying the search needs of users. From there, deploy SEO techniques to promote article rankings on search pages. Standard SEO articles will pull a large amount of traffic from search engines.
Therefore, it is imperative that we create high-value SEO-standard articles for users.
Content is too monotonous
This is most obvious for textual content, hundreds of words following each other only make the reader's eyes hurt. For a successful Content Marketing campaign, how the content is presented is also very important. Images need to be vivid and easy to understand, and the text should be clear, with bold, capitalized lines, illustrations, and videos need new and meaningful ideas. For viewers to fully read the content you want to present, you must know how to attract their eyes, and keep them interested and interested.
Don't skip the support tools
In today's content marketing campaigns, most marketers have to prepare a large amount of content including videos, images, and text. In which videos and images are the most time-consuming and costly. If you ignore the tools to support content production, you will waste a lot of time and money. Sometimes this even affects the effectiveness of your marketing campaign.
Top 3 tools to help you create engaging content
For businesses that are implementing video content campaigns, Videofromtext is very useful. This is a tool to help create hundreds of high-quality videos on demand. Videofromtex is released by Ixi Design LLC - a technology agency specializing in providing many useful solutions in the field of marketing. This tool is getting a lot of attention from marketers around the world because of its unique features.
The most impressive difference between Videofromtext compared to other video generators is that the video processing time is very fast and it is very easy to use. If you have ever spent hours waiting for rendering or tinkering with complex video creation software, you will surely be amazed at how Videofromtext works. With Videofromtext, you just need to prepare the data and perform a few simple steps, after a few minutes you have a large number of videos to post on all platforms.
When creating videos with Videofromtext, you first need to create a free membership on Pixabay and get the API from here to paste into the software. Then you just need to collect the original video, prepare the text content, and background music and set a few other parameters. Finally, just wait a few minutes and you have hundreds of impressive videos to post on social networks. Videos created with Videofromtext are friendly to all devices and all platforms. This comes in handy when you're implementing an omnichannel content marketing strategy.
Another thing that makes Videofromtex so highly rated is its incredibly cheap price. You only need to pay $49 once to own it for life. In addition, Videofromtex also has a free version for you to try out this tool. The output of the free version will have a small background image.
Another great tool that marketers can't ignore is the Content Lamp. This is a tool that helps users create hundreds of photos with different content and topics using AI technology.
On the publisher's website, you can see a series of illustrations that are high-quality images with company logos, quote foreground, and background images. With 11 quick steps on Content Lamp, you can create a month's worth of images in a matter of minutes.
In addition, Content Lamp also provides users with 500-1000 high-quality landscape and street scene images. These images are suitable for many uses, making your marketing content rich and eye-catching.
You can use Content Lamp for free, however, the output image will have a small watermark. To remove this watermark, you can upgrade to pro for $54/lifetime. Compared to other image editors, this is an extremely cheap price.
Content Ogre is a combination of Videofromtext and Content Lamp. This tool allows users to create batches of videos and images in minutes. This is necessary for all brands when their content campaigns need to deploy in many different channels and formats.
How to use Content Ogre is quite simple, the publisher has a video available for anyone to easily follow - even low-tech people. The output of this tool is suitable for you to publish in any marketing channel. With a marketing campaign that needs a lot of images and videos, Content Ogre is much more convenient than the two tools above.
Content Ogre also has a free version (output with watermark). The upgrade price of this tool is a bit more expensive than Content Lamp, but the value it brings is extremely worth it.
Only interested in sales
Of course, the main effect of Content Marketing is to promote products and businesses to promote customers to buy. But think about it, is an article that praises the company's products every once in a while, or a video that constantly appears with the brand's name, is it enough to attract viewers? Advertising elements that are too obvious will make the meaning of the content greatly reduced, and the ability to go deep into the customer's mind is also limited.
Don't just care about sales, give users the necessary information first. That's why articles sharing experiences, business ideas, etc. are always well received by many people. Advertising messages should be cleverly integrated, put at the end of the article, or just say the idea for people to associate with.
In addition to direct sales (or direct advertising), here are some effective writing ideas for you to attract readers:
Information on buying instructions
Before deciding to buy anything, whether low or high value, users have the same question: Is this the right product to buy? How not to be tricked into buying poor-quality products?
Therefore, articles on how to become a "smart consumer" always attract attention and significantly increase sales for products.
Some suggested content topics might be:
10 things you should keep in mind when buying sunscreen products
Does your insurance policy protect you from these 8 big problems?
Especially with high-value products, it is extremely helpful to simplify the process into steps.
Some suggested content topics might be:
3 simple steps to buy your dream home with only 100 million VND
A simple 4-step process for creating a personal financial plan
Product FAQ
These are shared content that shows how well you understand your customers. The more questions you can answer with the right psychology of your customers, the more you show that you are the most ideal choice for the product/service they are interested in.
Some suggested content topics might be:
6 things you should consult your broker before deciding to buy real estate
9 questions you should ask the seller before deciding to buy an air conditioner
Mistakes to avoid
What makes the smart shopper & the average buyer different? What are the common mistakes you see happening regularly with your customers?
List the mistakes customers may encounter with suggestions to avoid these mistakes, you will become a "savior" in the customer's eyes.
Some suggested content topics might be:
10 mistakes in use that cause the air conditioner to fail quickly
Do not rush to buy if your new apartment encounters the following 5 problems
Trend update
Regularly updating trend information related to developments in the industry, you will show your readers the vision of the "leader", thereby helping to elevate the brand.
Some suggested content topics might be:
20 hairstyles that promise to become a new trend in 2019
3 new technologies are gradually changing the marketing trend in the world
Definition of technical terms
There are many technical terms that users should know to evaluate or use a certain product/service. So sharing a list of some key technical terms definitions in your industry will be essential & helpful.
Some suggested content topics might be:
12 digital marketing terms you should know to measure channel effectiveness
10 technical terms you need to understand when looking at financial statements
Posting articles according to feelings, and ideas are many, then writing a series, then leaving it for a long time, this situation is very common with unprofessional Content Marketing people. Doing marketing everyone wants to explode, and "be famous overnight", but the reality is not so simple, luck is not so much. So marketing is a long-term and regular process that needs to be done continuously for users to remember the brand, especially in today's fierce competition.
You must make a specific content marketing plan for when to post, what to post and where to post, and how to achieve the highest efficiency. For example, if you post content on your Facebook Fanpage in the middle of the session will have less reach than in the early morning or late daytime, that's when users are free to check their timeline.
Missing Call-to-action
Call-to-action, a call-to-action, is a commonly used method in marketing to redirect customers' actions, such as the sentences "Buy now before you miss out!", "Try it now!"… Why is it necessary to call customers to action? Simply put, do you do marketing with the purpose of not just showing people your content? You probably want to find potential customers from among your audience to convince them to buy your product. Then call-to-action is the simplest and most effective way to increase customer conversion. Without this element, your content is merely news articles.
Not the right object
The biggest mistake that makes a Content Marketing campaign unsuccessful is choosing the wrong audience to share, this is most obvious for Email Marketing or Social Media Marketing. Imagine you are a student but you receive news related to business ideas, what would it be like? Content, even if it's good, but isn't oriented to the right customers, is meaningless, so you need to find out, classify the customer group, choose the right audience for this campaign, and then start posting and sharing. shall.
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