Analysis of Google Ads Campaign Styles for 2022

Why Marketing With Google Ads Is A Priority

Google Ads is a dynamic marketing platform

•  Anyone who uses Google Ads regularly will immediately tell you it's an incredibly versatile marketing platform.
•  Google Ads is suitable for all types and sizes of companies. You can turn Internet traffic on and off by using this system. 
•  Google Ads Campaigns can be easily customized to focus on specific online audiences. You can target people in different places, people using different things, and people on different websites owned by Google, such as the Google search engine, YouTube, and other websites. other content sites where Google ads appear.
•  The budget can also be set according to how much you are willing to spend on this ad. Examples of this include setting a daily budget and stopping on how much you're ready to spend on clicks for specific keyword ranges.

 Enterprises receive a high return on investment

Unlike other marketing strategies, you only pay for the spread that people click on. When you optimize your Google Ads campaigns, you can get a high return on investment that may not be possible with other marketing platforms.

This takes time and you must find the right approach for you and your company. To get a clearer picture of what will give you the best results, you must continually review and monitor your campaigns. Once you find areas in your campaign that offer a low return on investment, you should focus your efforts and budget on these.

 Google is high-traffic user sources

Google is the largest website in the world. Billions of people search and click on Google every day. They pride themselves on showing relevant content and ads when people go to the search engine or view content with Google Ads.

Their search engine algorithms continue to grow and improve to produce the most relevant search and Ads results possible. Google Ads sends more popular leads and high-quality visitors to your organization's website, e-commerce store, opt-in form, or other online property. The people Google sends you have the ability to become a buyer, opt-in to your email list, get informed, or take whatever action you want them to take.

Google has every solution your business needs

With a diverse advertising platform and intelligent machine learning algorithms, Google can completely meet all the goals you want from your campaign.   You just need to define what your advertising goals are clear.

• Increasing traffic to the website?
• Increased awareness for your brand or product/service?
• Motivate customers to consider your product/service.
• Increase online sales for e-commerce websites?
• Let more people know your business address.

All of the above goals can be realized thanks to Google Ads. You just need to define your advertising objective, then select the right channel you want to market to, and choose the customer file you want, then Google's machine learning system will do the rest to bring the most results to the goal. that you have set up.

Analysis of the Google Ads Campaigns 

Currently, Google Ads is divided into 6 different campaign types. Each campaign has its own way of working and is suitable for each marketing goal. Specifically, each type is as follows:

Google Search Ads

Google Search Ads is a keyword-based advertising campaign. When a searcher types a search query, Google returns search results in the form of an ad that shows true or approximate terms related to your ad's keywords.

This type of campaign is perfect for increasing sales, leads, or website traffic because you can show your ads to people who are actively looking for information about your business, your products, and your service.  Advantages of Google Search Ads Campaigns:

• Increase sales and leads: Increase registrations and online sales.  If you have a long sales cycle, consider increasing your leads.
•  Ease of setup:  Write text ads and choose keywords.  No special files or components are needed.
• Specific Targeting: Reach users who are actively looking for information about the products or services you offer.  When someone is intentionally searching for a product or service like yours, they are more likely to find your business ad helpful and click.  Currently, the Google Algorithm has updated “phrase match keywords” and “broad modification match keywords”. Accordingly, queries with synonyms will also show up with your ad. For example:  With your phrase match keyword, your specified keyword is “car wash service”, Google will also show your ad with the query “car wash near me”. With broad modification match keywords, the keywords you request to advertise include the words “mud car”, “car wash” and “service”, Google will also show your ad with the query “my car wash”.

Google Display Network (GDN)

Google Display Network Ads can help you reach people while they:

1. Browse your favorite websites
2. Watch videos on YouTube
3. Check Gmail account
4. Use mobile devices and mobile apps

Display Network Ads campaigns are a great way to expand your reach and stay first in the minds of your audience not just on Google Search. You have the option of targeting so that your content shows up to the right potential customers, in the right place, and at the right time.

 Why you should choose Display Network Ads Campaigns:

• Easily increase sales and leads: Use compelling visual calls to action to increase sales and signups.
• Create brand awareness and consideration: Create memorable ads so users know your brand or consider buying your products.
• Increase customer reach: Display Network Ads Campaigns not only target users on the search results page but also when they are browsing websites and apps.

Here are some types of ads you can run on the display network:

• Regular Display Campaigns: You choose your settings and targeting, and automate some other aspects of your Display campaigns.
• Smart display campaigns: Simplify campaigns set up to save you time and optimize for conversions.

You can get your ad in front of people before they start searching for what you have to offer, which can be key to your overall advertising strategy.

With Google Display Network Ads, where your ad content appears depends on your settings.  On Google Search and other search sites: Ads may appear above or below search results on Google Search. Ads can appear next to, above, or below search results on Google Play, in the Shopping tab, and in Google Maps (even in apps).  On the websites, your customers visit: You can also choose to show your ads to people as they browse the web. Your text, image, and video ads can appear on the Google Display Network - a collection of more than 2 million websites.

Video Youtube Ads

You can create compelling video campaigns with video formats that engage customers in a variety of ways on YouTube and on video partner sites. Several types of Video campaigns can help get more people to know your brand. Others are designed to help increase conversions or get people to shop on your site.

 Youtube Ads Video formats include:

• Skippable in-stream ads: Your video ads play before, during, or after another video. After 5 seconds, viewers can choose to skip the ad appearing on YouTube watch pages, in videos on partner sites, and on Display Network apps. Use this format when you want to promote your video content before other videos on YouTube and across the Display Network.
• Non-skippable in-stream ads: have the same operation and display form as skippable In-Stream ads, but non-skippable In-stream ads are 15 seconds long and can not be ignored. If you want to convey your entire message, use this format.
• Bumper ads: Bumper ads are only 6 seconds or less in length and cannot be skipped by viewers, helping to reach customers at scale and increase brand awareness by using short, easy-to-remember messages.
• Trueview outstream: Outstream ads are displayed on partner websites. These ads are only available on mobile devices and tablets and are designed to make it easier for users to tap to play your video. Out-stream ads can help increase brand awareness by extending your reach beyond YouTube at a fraction of the cost
• TrueView video discovery ads: include a thumbnail from your video along with some text, video discovery ads always invite people to click to watch the video. The video will then play on the YouTube Page.
• YouTube Masthead ads: is a format based on native video ads that appear at the top of the YouTube homepage on TV, PC, smartphone, etc. YouTube Home feed is a very important destination for viewers and Ads on the front page i.e. your video is first and foremost on the homepage. Use this format when you're launching a new product or reaching a large audience in a short amount of time.

 Advantages of Video Youtube Ads Campaigns:

• Increase brand awareness and intimacy: Using video content makes it easier to convey your message. Viewers also easily understand and empathize with the brand.
• Increase sales and leads: You can use the "Drive conversions" campaign subtype to set up action-focused video ads.
• Expand your reach: Target users not just on the search results page, but while they're watching YouTube.
• Segmentation based on your data: Re-reach users who have seen your ads or visited your website.

 Google Shopping Ads

Google Shopping advertising is a new advertising trend of Google, it is very suitable for businesses with online retail stores. This form of advertising provides complete information about products, price information of businesses, brands, etc. Google Shopping Ads is operated based on 2 tools: Google Ads and Google Merchant Center.

Advantages of Google Shopping Ads:

• Audience Targeting - Google Shopping Ads directs your ads to a more precise audience – enhancing your ad performance while boosting your business's revenue.
• Sales Growth -   According to a recent study, when using Google Shopping Ads, the growth of businesses is as follows:  Increase click-through rate by 35%.  40% increase in order conversion rate.  Up to 25% off cost-per-click.  1/2 budget compared to traditional advertising campaigns.

With the above information, you can see that not using Google Shopping Ads is a big mistake. Businesses should consider using Google Shopping Ads as their main promotion channel.

Google Shopping ads will show up in the following 4 main locations: 

1. Shopping tab on Google Search (in some countries)
2. Search results on Google Search (separate from text ads) and Google Images
3. Google Search Partners site (if you set your campaign to include search partners)
4. The Google Display Network, including YouTube, Gmail, and Google Discover.

Google App ads campaign

Unlike most campaigns on Google Ads, you don't need to design each ad for an App Ads campaign. Instead, Google uses ad text ideas, images, videos, and assets from your app's listing on the Play Store to design a variety of ads in a variety of formats and formats across multiple networks. To get started, simply provide some starting text, bid, and budget, and tell Google the language and location for your ad. Google's algorithm will test multiple combinations of assets and serve the best-performing ads more often, with no extra work from you.

There are three types of Google Ads campaigns that you can use:

1. App install campaign - you use this to drive app installs
2. App engagement campaigns - target your existing user base if you want them to complete a specific in-app action.
3. App pre-registration campaign - Android users only, they target your app subscribers who are in pre-registration in Google Play

 Advantages of App Advertising Campaigns:

• Promote your app: Increase installs, interactions, and signups for your app on mobile devices.
• Omnichannel Marketing: Showcase your app on Search, Display, Play, and YouTube with a single campaign.
• Easy to set up and manage: Automatically target, bid, and create ads to help you get optimal performance.

 Where your App ads campaign may appear:

• Your ad will be eligible to appear on Google properties. These products include Google Search and Google Play, as well as our search partners, YouTube, the Google Display Network, AdMob, and many other publishers that host app ads.
•  Google Search Network: Google matches your ads to search terms relevant to your app or its catalog. Google Ads generates your keywords using several methods, including using the Google Play search terms that brought people to your app.
•  Google Play: Google may show your ad to people searching for terms and apps related to your app. Your ad may also show to people who visit the app details page of an app similar to yours.
•  YouTube: Google Ads can show your ad on YouTube where it's most likely to be clicked and your app is most likely to be downloaded.
•  Google Display Network: Your ads are eligible to appear where they're most relevant on the Google Display Network and inside other apps. Google Ads will optimize where your ads show to help you get the most conversions at the target CPA (cost-per-install) bid you've set. More about auto-targeting

Google Smart Ads campaign

 Google Smart Ads display campaigns help you automatically set up and then optimize targeting, bidding, and advertising. Leveraging the power of Machine learning, Smart Display Campaigns automatically find potential customers, bid effectively based on collected data, and quickly show your ads to customers in most types of ad spaces. Smart campaigns are the easiest way to automate campaigns and set up and run ads.

 How Google Smart Ads works:

When you sign up for a Smart campaign, you'll write an ad that describes your business. You'll also choose the keyword topics for which you want to target your ads and set a budget. Your ads will automatically show to potential customers on Google Search, Google Maps, YouTube, Gmail, and Google partner sites.

 Ads can show when potential customers in your geographic area search for terms related to your business on Google or Google Maps. Ads may also show to people outside of your vicinity, but include terms related to your business as well as your business location.

Advantages of Google Smart Campaigns:

• Easy to set up: Enter your business information and create a few ads, then Google will automate your campaign.
•  Advanced optimization: Google will optimize your ads and targeting for you.
• With Google Smart Ads, you can run ads without constant management.

How to choose the best type of Google Ads for your company?

All 6 forms of Google Ads above bring distinct effects, depending on the industry, product, brand, and advertising purpose, so businesses should choose which form of business they will advertise in. and which translation.

Quite a few new users are confused that Google Ads is simply search advertising because it runs directly on the Google Search page. But actually, business advertising on Google has 6 types depending on the goal that the business is aiming for.

Therefore, choosing the type of advertising for businesses also depends on many factors such as the type of business is a product or service, what is the goal of the campaign?..

Currently, the Google Shopping ad type is a popular form because it displays images and product information to Google search users.

In addition, Video ads cannot fail to mention that when 1/4 of the world's population is watching YouTube every day, video ads were previously used with the goal of increasing brand awareness/image. But now, video advertising directly contributes a significant part to the revenue of businesses.

The Google Ads Cookbook - The book to help you successfully implement various types of Google Ads campaigns above

Above are the 6 latest types of Google Ads campaigns in 2022. You can rely on the accompanying analysis to choose the most suitable type for you. However, how to successfully implement each type of campaign, for new marketers, can be a difficult question.

If you also feel that Google Ads is too complicated, then immediately read The Google Ads Cookbook. This book will have step-by-step instructions with visuals for you to follow, so you can launch any Google Ads campaign without going wrong with the steps inside.