Media Content Posts
The first type of content you can use to share your ideas are different forms of media. We are going to discuss the 3 most important types of Media formats that you can use.
Image Format
Images are the most popular social media posts of all time. When using images in your posts make sure they are aesthetic. Your images should portray harmony, natural light, and no filter beauty.
Carousel
This type of media post is an interesting way of telling a story through pictures. It's a sequence of pictures that you can use to show your audience a variety of products that you offer. In real estate social media posts, carousels are a good way to show several pictures of the same property in one post. Again, it is very important your images should portray harmony, natural light, and no filter beauty.
Videos
Videos are a way to tell a story in a more engaging way that your audience will love. Depending on the platform, your videos should be between 10 and 60 seconds.
💡TIP: It’s proven that most people watch videos with the sound off, make sure your videos can be understood without it.
Engaging Posts
Engagement with your community is all about the number of likes, shares, comments, and new followers you get from your content. These are 3 ways you can encourage engagement in a way that you may not be currently using:
Humor
Using humor in your posts is a great way of creating engagement. Most people use social media as a source of entertainment. Think about memes, for example, they are shared by thousands of people every day. Never underestimate the value of humor to your brand as long as it stays within the parameters of your value and vision.
Contests and Giveaways
People love participating in contests and giveaways. You can use these as an opportunity to grow brand awareness by doing a "tag a friend who hasn't entered in our comments section" to enter the event. Contests that require them to come back and look for something on the website daily or share over a period of time keep them engaged.
Games
Use your posts to play with your audience, you can create posts with questions related to your products and multiple choice answers. In real estate, you could ask questions regarding the requirements for purchasing a house and invite your community to participate and see if they know the correct answer. You could offer a private champagne preview before an open house to someone who can answer a specific question about the property that is being shown.
Ideas for Business
When creating content for a business it’s important to humanize a brand in order to gain recognition and for your community to relate to it. Let's discuss a couple of ways to accomplish this goal.
How To
Create social media posts that teach your community how to do something relating to the product or service you offer. A step-by-step video or guide on how to use a certain product or how to hire a service.
Your Human Side
Show the human side of your brand. Show the people that are behind the scenes. People love to see a brand as a group of people working together instead of an infrastructure with a logo looking to sell them something. Brands that show their teams' personal interests and charitable work connect with many more people and attract more engagement.
Creating Content for Social Media
Once you’ve decided on the social media post ideas you’d like to use for your brand it's time to create the posts. This can be done using programs that help you by creating different design options automatically, with just a few requirements.
Contentlamp.com is a perfect example of a program that will create multiple options for you to use on different social media platforms. All you need to upload are the copy, hashtags, and image you want to use for the posts, and let Content Lamp do the work for you.