Video Marketing boom
Video is one of the most powerful digital marketing trends out there. Statistically, both B2-B buyers and B2C consumers make purchasing decisions thanks to video.
Video marketing is very effective at building brand awareness, increasing digital traffic, and increasing conversion rates. Video embedded into blog content has been the cornerstone of both B2B and B2C content marketing strategies for many years.
Sharing videos is key to getting more viewers to your content. That's why you'll want to take advantage of third-party sites, such as YouTube, and promote the video on your website and social media channels. Encourage others to share your videos.
Here are 7 Video Marketing trends that exploded in 2022:
Businesses spent hundreds of millions on Livestream Marketing
Livestream Marketing is increasingly popular and can be seen on all platforms. The Livestream market tends to grow rapidly. The tool used to sell live has become a common trend for the entire world.
The platforms that have live streaming videos are Facebook, Instagram, and Tiktok. Youtube has now also expanded, to add a feature allowing live video playback. To market effectively, it is necessary to build a proper Livestream script, product promotion activities, and customer care after the Livestream has ended. The reason why Livestream Marketing has become so popular is due to these 4 factors:
- Live Q&A between viewers and video creators.
- Quickly grasp the latest event news.
- Has personalization.
- The public in nature
Tiktok emerged with the trend of Short Videos
TikTok is a new social network that focuses on video content. There is no denying the boom in the Video Marketing trend in 2021 of TikTok, this is a platform for Marketers to unleash and create in the form of Video Marketing.
Some notable stats about TikTok:
● TikTok is the most downloaded app of 2021, with 656 million downloads.
● TikTok reaches 3 billion downloads in July 2021. It is also the first non-Facebook (Meta) app to reach 3 billion downloads.
● Behind other platforms such as Facebook, YouTube, WhatsApp, Instagram, and WeChat, since 2021, TikTok has surpassed Facebook Messenger to move up to 6th place.
● TikTok currently has over 1 billion monthly active users (MAUs).
● TikTok users are also active on other social media platforms.
● TikTok is now more popular than Instagram among Gen Z users in the US market.
● Compared to men, the number of female users on TikTok is higher.
● Ads on TikTok reach 17.9% of all Internet users over the age of 18.
Since 2019, the outbreak of the COVID-19 epidemic, users have a lot of time at home, leading to a sharp increase in the number of TikTok users. Understanding the psychology of users, brands have deployed a series of communication campaigns through this platform. In addition to advertisements, brands also use KOLs to promote their products. KOLs are people with a high number of followers and influence on the public. The sharing from them is often close to helping users trust the product more, giving businesses high sales efficiency.
4 conditions to make your video channel viral on TikTok:
- Attractive video content, attracting many viewers, being ranked in the top videos automatically suggested to about 400 new users. If a video reaches the top of recommendations, this is a sign that your channel will grow like a hurricane.
- When your video is evaluated by TikTok to have a certain spread in a small group, potentially large viral, now you need to reach the milestone of 1000-5000 new users.
- After reaching the distribution milestone of 1000-5000 new users. At this point, TikTok's machine learning will scan and push your video content to a widely recommended level, reaching 50,000 to 1 million users.
- Reaching condition 4 shows that your video has become viral, and has an extremely high popularity rate. Reaching more than 1 million viewers naturally and reaching the top of Tab For You, it can be understood that the influence is equivalent to the top trending video on youtube.
Make trending clips to attract users
In addition to sales content, the Tiktok platform encourages shop owners to create trending content, build community, and increase the number of people who drop hearts and follow. To attract a large number of viewers, the more popular the video, the more accounts will be distributed by Tiktok, which poses the problem of how to attract users. The answer is that you should produce highly trending videos, update popular online trends, and have funny and entertaining video content.
The maximum timeline Tik Tok allows users to post is 3 minutes 30 seconds, but the perfect time for a video should only be about 1 minute. Customers will often tend to watch videos with short content, if the video is long and spread, they will skip it right away. A small tip: if you want to make long content, you should divide it into parts. Breaking long content into small clips will help stimulate users to watch your videos more.
It is very simple for users to produce a Video for themselves. Content can be about sharing products, organizing games, traveling experiences, etc. The cost and way to build Video are not too big depending on the content to be conveyed.
User Generated Video Explosion
This Video Marketing trend is not a new one that appeared a few years ago. But why is the trend of user-generated videos so explosive nowadays? That is due to the impact of the COVID-19 pandemic, the social distancing makes users more time to invest in developing their videos, bringing the trend to great development. According to statistics, videos created by users have 10 times more views than videos produced by businesses.
It is very simple for users to produce a Video for themselves. Content can be about sharing products, organizing games, traveling experiences, etc. The cost and way to build video are not too big depending on the content to be conveyed.
Video Animation becomes more popular
Video Animation is increasingly playing a key role in the marketing strategy of businesses. Thanks to the vividness of the characters created in the video, helps viewers feel more attracted and interested in the product. Creative Video Animations touch human emotions, contributing to building a closer relationship between customers and brands.
Video Marketing Trends with Webinars
The webinar is the common name for the combination of "Web" and "Seminar" this is a webinar conducted in the form of an online video broadcast. People can also hear Webinar through two other names, "Web Seminar" or "Webcast". This is one of the forms of Content Marketing. In the form of a webinar on this unique website, it is easier for businesses to convey useful information to customers, attracting them to their business.
Thanks to Webinar, brand awareness and customer loyalty to the brand increased. The content shared through the Webinar can be useful and interesting guides, facts, and figures relevant to the industry in which the business operates.
In addition, businesses can also comment on hot, hotly discussed, ongoing, or already happening events in the industry. Accordingly, because of the consequences brought by the COVID-19 pandemic, events are forced to switch to virtual platforms. Many experts believe that this is not a short-term trend, but these virtual events in the future will still maintain and continue to take place.
Video Marketing develops multi-channel trend
Normally, users will use many platforms to access the Internet, access from one Website to another, use search engines on Google, and update news on social networking sites such as Facebook, Instagram, etc.
Each user when using the Internet has a different goal, but Video is gradually becoming a decisive factor affecting user experience. Therefore, businesses need to study the behavior of users to see which platforms they frequently use. Then incorporate Video into your marketing and distribution strategy on those platforms. Many applications provide Video features such as Instagram, Facebook, TikTok, and Twitter.
Visual storytelling through AR
The right picture is more effective than a thousand words. MIT neuroscientists have determined that the human brain can identify images seen in just 13 milliseconds. At the same time, images go straight to our long-term memory while the text does not. It is important to include prominent images in your content if you want people to remember and care about your business. Likewise, your communications can be more enjoyable by removing the monotony and allowing the customer to ask for more.
Here's how AR helps businesses in promoting content:
● Add interactive features that allow brands to present customers with outstanding advantages in unique, different ways
● AR will also help connect with audiences more personally and encourage their interaction before, during, and after the experience.
Increased use of Infographics
People are overloaded with information – in both active and passive ways. For that reason, marketers need to pay attention to content strategies that differentiate and capture the attention of readers. And this is also the time when Infographics will have the opportunity to properly play their role, especially with complex information or a lot of data.
In recent years, Infographics have emerged as a complete solution for keeping information concise and presented in the most engaging, understandable, and usable ways. At the same time, if you think that Infographics are a great addition to your brand's current content marketing strategy, then this article will help you solidify your beliefs.
According to Forbes, infographics should become an integral part of a content marketing strategy, because:
● 74% of marketers trust using images in social media campaigns
● 56% of companies surveyed use infographics
● 84% of people who have used infographics consider it an effective form of marketing
● Visuals can improve learning and memory by up to 400%
To create effective infographics, it takes time to gather relevant data, prepare compelling pieces of text, and present both most effectively and intuitively. At that time, complex and dry topics will be visualized in an interesting way that is easy to understand and remember.
Interesting infographics will motivate people to share content – this is an important reward, helping businesses build brands and add valuable backlinks to the website, thereby contributing significantly. in improving SEO rankings.
Optimize brand image
If you properly optimize every image you upload with alt tags, all of those images can then be indexed by Google in search and images. This makes it easy for customers to find your brand images and be able to select them and link them to you.
Thousands of people have successfully applied the following image optimization experiences to effectively exploit images on the website.
Use appropriate, good-quality images
It would be terrible if your website looked like a classifieds page, an online marketplace with flashing banner ads all over the place and images unrelated to the article. Most people feel uncomfortable with such images. Therefore, when adding images to your website, you need to choose images that match the topic and content of the article.
At the same time, the questions must be answered: Why use that image? Which location is appropriate? What does visual content provide to the reader?
You have to pay attention to image quality. If product illustrations are too low quality, unclear, or lack the necessary amount of information, viewers will not trust your purchase.
Optimize SEO standard images for website
SEO standard image optimization (also known as image SEO) is activities performed based on SEO (search engine optimization) techniques and methods.
When the images on the website are optimized for SEO standards, it will help Google index to index and rank high on the image search page. Thereby improving the overall SEO efficiency of the website, increasing article rankings, attracting more user traffic as well as increasing the number of potential customers.
Always add captions to images
Image captions appear directly below the image on the post. It is intended to be more descriptive of the content and conveyance of the image. However, not all photos need to be captioned. Depending on the actual needs or if it makes sense from the user's perspective, you should add image captions. Don't overdo it just for the sake of SEO optimization.
Story 24 hours
Stories are probably not too strange to today's social network users. It is a feature that allows users to upload images and videos to social networks and will disappear after 24 hours. Many social networking platforms have developed this Stories feature, but perhaps the most typical are Instagram and Facebook with more than 500 million users every day.
According to a survey, after viewing stories of merchants and businesses, 58% of users say they have visited the brand's page, 50% say they have visited the page to buy a product/service and 31% go to the store to learn more about the product. 1 in 5 stories posted will receive 1 direct message.
At the end of this year, when the demand for shopping increases, stories are one of the channels to provide effective information for customers. You can plan to post products by day to get the most efficiency. In addition, some notes for everyone when posting stories are:
- You can upload behind-the-scenes images of new product launches (behind-the-scenes), campaign implementation, minigames, gift programs, etc.
- Insert product and service links into stories using the Swipe Up feature so that customers can access the product link to purchase.
- It is recommended to open Reply Stories so that customers can reply directly to your message if they need advice on products or services.
- The end of the year is an opportunity for consumers to look forward to promotions from the brand. Publishers can attach discount codes on Stories and attach their links to get more orders.