Optimizing your Time Management in Marketing
When you start work in marketing for a new brand, there are many factors to consider, whether they provide a product or service. There are several steps you’ll have to follow to learn everything about the brand. The key to providing a good service is making the most out of your time.
If you work in marketing, you know that there are many areas you must consider. From learning about your brand to planning on the strategy and in some cases even the creation of the content.
Keep reading to learn some of the top ways to manage your time when you are performing social media management for a brand.
Make a Marketing Brief
Making a marketing brief consists of organizing all the information available on the brand you’re working with. If you have to go looking for information about the brand or the competition every time you need it, you will be wasting precious time you could use to do something else. Knowing about your brand and the niche it belongs to will make strategizing a lot easier.
Learn About Your Brand
When you start researching a brand it will be in two different stages. The kind of research you’ll have to do depends on whether you are working with a new brand or an existing brand.
New Brand
When your client is looking for a social media manager for a new brand, you will most likely be working with a blank canvas. The top 2 things you need to learn first about the service or product are its main characteristics and the target audience. Then, you will identify which social media platforms are best for the brand. There are a lot of platforms to choose from: Instagram, Facebook, Twitter, and Linkedin among others. Each and every one of them has a different audience and aesthetic. Being on every platform is not always the best option.
Existing Brand
When the client has been in the market for a while, your job will be different. You still need to learn about the service or product and its main characteristics. You also still want to know who they see as their target audience. Then, you will need to analyze what's been done in the past, what worked, what didn’t, and the number of followers the brand already has on each active platform.
All About the competition
A big part of knowing how to market your brand implies that you know what the other brands in the same product or service industry have done in the past and are currently doing with their marketing. What works for other brands will not always work exactly the same for you, but you can get potential social media post ideas for your target audience and you can learn from their mistakes.
Define your objectives
Creating a social media content strategy implies that you’ll decide what type of content you will create for your brand. There are three types of content: Marketing, Community, and Institutional which you will need to use together to achieve your goals.
Marketing
The content for social media that is based on marketing is the one with the objective of achieving a sale. Social media is not about trying to sell something all the time, it is about creating a “community”. You are marketing to increase your community who will be your followers/potential customers.
Community
Engaging in social media posts encourages the community to interact and create engagement. These are the most valuable social media posts you will create. Every active engagement brings users closer to your brand. They increase your brand visibility on the platform. Being interactive with your community in a positive and productive way is the fastest and cheapest way to build your brand.
Institutional
The content that shares information about the brand for the public for transparency and to show information from behind the scenes. This can include, but is not limited to, the brand’s values, history, people, and charities supported.
Content for Social Media
Social media content should be different on every platform. Every platform has its own unique aesthetics. What could look like engaging social media content on Facebook may not be engaging enough for Instagram.
Creating content for social media is possibly one of the toughest areas of marketing a brand unless you’re a designer. When you have to come up with creative social media post ideas on a regular basis, it can take a lot of time and effort. Fortunately, there are several platforms that can make creating social media posts easier. Contentlamp.com is great for those occasions where you want different and unique ideas for each platform you’re working with by providing all the information that needs to be included for your posts. Once all of the information is provided, the platform creates different creative combinations for you to choose from